Africa Tourism Fair Influencer Program

Purpose: The Africa Tourism Fair Influencer Program aims to promote the event, raise awareness, increase participant numbers, and highlight the event.

1. Objectives and KPIs (Key Performance Indicators)
   (Applicable for YouTube/Instagram platforms)

• Objectives:
  • Increase booth sales and online registrations.
  • Boost social media engagement and event-related shares.
• KPIs:
  • YouTube: Video views, audience retention rates, click-through rates, conversions from affiliate links.
  • Instagram: Post engagements (likes, comments, shares, saves), story views, reach; website traffic from bio or story links.

2. Target Audience

• Primary Audience:
  • Tourism Professionals and Stakeholders:
    • Accommodation representatives
    • Tour operators
    • Offline and online sales agencies
    • National and international tourism destinations
    • Health and sports tourism brands
  • Corporate and Organizational Representatives:
    • Local governments
    • Chamber of commerce leaders
    • NGOs
  • Technology and Innovation Sector:
    • Tourism technology companies
    • Firms offering digital transformation and innovative solutions
  • Event and Organization Sector:
    • Event management firms
  • Media and Communications:
    • National and international media outlets
• Geographical Reach:
  • Africa: Participants from North, South, East, West, and Central Africa, including Egypt.
  • International: Representatives and investors from the Middle East, Europe, Asia, and America.
• Age Range:
  • 30-60 years: Industry leaders, senior-level professionals.
  • 25-30 years: Young entrepreneurs, startup founders, and tech experts.
• Gender Distribution:
  • A balanced mix of male and female participants.
• Income Level:
  • Middle to high-income individuals, with investment and business development capacity.
• Language Proficiency:
  • English: For international communication.
  • French: For French-speaking African regions.
  • Arabic: For Egypt and Middle Eastern participants.

3. Content Creation Guidelines

• YouTube Influencers:
  • Content Types:
    • Document the event experience with at least 2 vlogs: overall event experience, tours and parties post-event.
  • Key Elements:
    • Include event logos, visuals, and calls-to-action (CTAs) for ticket sales (website/social media direction).
    • Use hashtags: #AfricaTourismFair #ATF25Egypt
    • Secondary hashtags: #Tourism #Travel #Africa
• Instagram Influencers:
  • Content Types:
    • Reels: At least 3 engaging videos:
      1. B2B meetings and participant stands.
      2. Event entertainment (parties and tours).
      3. General event recap.
    • Stories: Geotags (Sharm El Sheikh, Egypt, event venue: Rixos Radamis Sharm El Sheikh), event-specific hashtags (#AfricaTourismFair #ATF25Egypt), polls, and question stickers for real-time updates (preferred).
    • Posts/Carousel: High-quality visuals of key moments with detailed captions (optional).
    • Collaborative Posts: Co-posts with the official event Instagram account.
  • Key Elements:
    • Tag event accounts and use hashtags in all content.
    • Use “Swipe-up” links (when applicable) or direct viewers to the event profile/bio/link/highlights section.
    •  

4. Program Timeline

• Pre-Event (Minimum 4 weeks before the event):
  • Announce your participation with countdown stories and posts. Direct followers to Africa Tourism Fair’s social media for wider reach.
• During Event:
  • Share at least 5 stories daily with live updates, including general event shots, panel speakers, standout booths, visitors, and key moments.
• Post-Event (1-2 weeks after the event):
  • Share event recaps and thank you messages to the organizers (ATFEgypt) and sponsors (Rixos Hotels Egypt).
  • Share feedback and thoughts about the event.

5. Monitoring and Analytics

• YouTube Analytics:
  • Use YouTube Studio to track:
    • Video views, likes, and comments.
    • Clicks and conversions from affiliate links.
    • Audience retention rates.
  • Important Note: We kindly ask influencers to prepare a brief report of results and share it with us for review once completed.
• Instagram Analytics:
  • Use Instagram Insights to track:
    • Post, story, and Reels reach and impressions.
    • Click-through rates for links or “Swipe-up” links.
    • Engagement rates (likes, comments, shares, saves).
  • Important Note: Influencers are requested to send a brief report of results after the campaign for review.

6. Benefits of Joining the ATF25Egypt Influencer Program

Influencers participating in the ATF25Egypt Influencer Program will receive exclusive and enriching experiences, including:

• Round-trip Flights: Fully covered flights to and from the event (ATF25Egypt).
• Luxury Accommodation: Complimentary stay at Rixos Hotels Egypt, a prestigious 5-star hotel.
• Exclusive Event Access: Invitations to ATFEgypt parties and tours.
• Networking Opportunities: Connect with key industry professionals, brands, and other influencers from around the world.
• Showcase Your Impact: Share Africa Tourism Fair’s unique experiences with a global audience and amplify your voice.

This program ensures influencers not only contribute to the success of ATFEgypt but also gain unforgettable experiences and valuable professional connections.