Africa Tourism Forum & Fair – The Sun of Tourism

Africa Tourism Forum & Fair (ATF26 Africa) is positioned as a key platform that connectsAfrica’s rapidly growing tourism potential with the global tourism network. Planned to takeplace in 2026 through forums and fairs to be organized in regions such as Egypt and Tunisiaadestinations emerging as key tourism hubs of the future ATF26 Africa aims to introduceAfrica’s tourism potential to the world.

OBJECTIVES

Tourism plays a fundamental role in economic development in emerging markets bygenerating income, creating employment, and increasing foreign-exchange inflows. Withinthis framework, ATF26 Africa positions tourism not merely as a travel sector, but as a multidimensional engine of development.

Thanks to the diversity of tourism consumption, its economic impact extends across manyproductive sectors, including infrastructure, technology, education, and culture. By bringingtogether public- and private-sector stakeholders on a single strategic platform, ATF26 Africaaims to accelerate this impact.

GMT Fair: Leader of Innovative Trade Fair Organization

Founded in 2019 under the umbrella of GM Center, GMT Fair is one of the fastest-growingand most innovative trade fair companies in the tourism sector. Having organized the Antalya Tourism Fair for the first time in 2019 on an area of 4,000 m², GMT Fair now delivers the fairat a scale of 40,000 m². The seventh edition, held in October 2025, welcomed more than40,000 professional visitors from 109 countries. Nearly 1,000 tourism brands participatedacross approximately 400 booths, with more than 20,000 B2B meetings conducted.

GMT Fair took its first international step in 2024 with the Africa Tourism Forum held in Egypt. Designed as the launch platform for the future Africa Tourism Fair, the forum tookplace in Sharm El-Sheikh across an area of 10,000 m². The event hosted 2,000 invitedinternational travel agencies from 67 countries and welcomed a total of 3,077 professionalvisitors. Across eight sessions, 25 speakers shared their insights shaping the future of Africantourism.

In response to strong interest and growing demand, GM Center management decided totransform the concept into a full-scale Africa Tourism Fair. This structure will continue topromote Africa’s tourism potential on a global scale.

In line with this mission, GMT management has announced that it will organize prominentgatherings such as ATF26 Egypt in Egypt and ATF26 Tunisia in Tunisia, showcasing Africa’sstrategic role in global tourism through a renewed vision and strong trade fair expertise.