About

Africa Tourism Fair Egypt

Launched under the name Africa Tourism Forum and rapidly expanding within a shortperiod of time, this organization is positioned as a significant platform aiming to integrateAfrica’s tourism potential into the global tourism network. Organized by GMT Fair, theAfrica Tourism Fair seeks to strengthen regional cooperation opportunities, bring Africa’stourism industry together with international investors, and create new value areas for theglobal tourism sector.

The launch edition, Africa Tourism Forum, was held in Sharm El Sheikh, Egypt, across an area of 10,000 m². Within the scope of the forum, 2,000 invited travel agencyrepresentatives from 67 countries were hosted, and a total of 3,077 professional visits wererecorded. Across eight sessions, 25 speakers shared visionary perspectives on the future of African tourism. The forum attracted strong interest and was covered by hundreds of newsarticles in five different languages.

In light of this impact, GMT management decided to expand the concept into a full-scaleAfrica Tourism Fair format.
The Africa Tourism Fair Egypt, scheduled to take place in Sharm El Sheikh in 2026, is designed to showcase Africa’s tourism potential to the world and is expected to providesignificant momentum to the continent’s tourism dynamics in 2026.

 
 

Africa Tourism Fair Tunisia

Developed within GMT Fair’s strategic vision to strengthen the regional footprint of theAfrica Tourism Fair, ATF Tunisia 2026 is positioned as a key platform connecting North Africa’s rapidly growing tourism potential with the global tourism network.

Located at the natural crossroads of the Mediterranean and the African continent, Tunisiastands out with its strong connectivity to Europe and the Middle East, making ATF Tunisiaa strategic hub for African tourism development. As a regional pillar of the Africa Tourism Fair ecosystem, ATF Tunisia 2026 will take place in 2026 and will bring together tourismprofessionals, investors, and decision-makers shaping the future of the continent.

Tunisia’s strategic location, cultural heritage, and increasing investment focus reinforceits role as a reference point for Africa’s next tourism chapter. ATF Tunisia is designed as a collaborative platform where regional tourism visions are transformed into global partnerships.

 
 

GMT FAIR

Founded in 2019 under the GM Center umbrella, GMT Fair is one of the fastest-growingand most innovative exhibition companies in the tourism sector.

Launched in 2019 on a 4,000 m² area, the Antalya Tourism Fair has evolved over time into a major global meeting point and is now held on an impressive 40,000 m² scale. The seventhedition, organized in October 2025, welcomed more than 40,000 professional visitorsfrom 109 countries. Nearly 1,000 tourism brands came together across approximately 400 stands, while participants conducted over 20,000 B2B meetings, setting a new benchmark in tourism exhibition standards.

GMT Fair made its international debut in May 2024 with the Africa Tourism Forum heldin Egypt. The forum, which took place in Sharm El Sheikh across 10,000 m² and served as the launch edition of the Africa Tourism Fair, hosted 2,000 invited travel agencyrepresentatives from 67 countries. Across eight sessions, 25 speakers shared visionaryinsights into the future of African tourism.

In response to the strong interest and demand received, GM Center management decided toexpand the concept into a full-scale Africa Tourism Fair format. Planned to be held in Sharm El Sheikh, this structure aims to showcase Africa’s tourism potential to the global market.

Continuing its mission to support and energize the tourism industry, GMT Fair organizesforums and fairs not only across Africa but also in various regions around the world. With itsinnovative perspective and dynamic initiatives, GMT Fair stands among the most activeand forward-thinking exhibition companies in the tourism sector.

ATF25Egypt Kit

Stands

STANDARD - 6m2
STANDARD PLUS - 12m2
WALL SCREEN - 20m2
GENERAL VIEW

Speakers

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  • 1st Day |

    OPENING PROGRAM

  • Founder and Chairman of ATF

  • Chairman of GAFI (General Authority for Investment and Free Zones)

  • Governor of South Sinai

  • Minister of Tourism and Antiquities, Egypt

  • Africa's Rising Tourism Power: Egypt and the Future of the Continent -
    Taras Demura - Chairman of the Board - Fun&Sun Travel

  • Regional Cooperation in Tourism, Cross-Market Integration
    - Tourism cooperation and joint projects on the African continent as one destination.
    - The Future of the tourism industry between the Middle East and Africa
    - Visa facilitation and free movement between African countries.
    - Regional tourism promotions and joint market creation initiatives.
    MODERATOR: (WILL BE SHARED SOON)
    SPEAKERS: (WILL BE SHARED SOON)

  • Luxury Tourism and New Trends in Africa
    - Luxury hotels, exclusive experiences and VIP tourism segment
    - Adventure and Safari Tourism
    - Spa and Wellness Tourism
    - Eco, Heritage and Cultural Tourism
    - Gastronomy Tourism
    - Development of Cruise and Yacht Tourism in Africa.
    MODERATOR: (WILL BE SHARED SOON)
    SPEAKERS: (WILL BE SHARED SOON)

  • The Digital Future of African Tourism: Technology and Online Platforms
    - Digital marketing and AI-powered tourism solutions
    - Online booking systems and personalizing tourist experiences
    - Technology innovation and management
    MODERATOR: (WILL BE SHARED SOON)
    SPEAKERS: (WILL BE SHARED SOON)

  • Airline and Transportation Infrastructure: Factors Accelerating African Tourism Development
    - Increasing intra-African flight connections
    - Egypt's central role in regional transportation
    - Airport investments and strategies to increase tourist access.
    - More incentives for cruise ships
    MODERATOR: (WILL BE SHARED SOON)
    SPEAKERS: (WILL BE SHARED SOON)

  • New Routes Led by Egypt
    - Health tourism investments in Egypt
    - The potential of thermal and spa tourism in Africa
    - Regional collaborations in medical tourism
    MODERATOR: (WILL BE SHARED SOON)
    SPEAKERS: (WILL BE SHARED SOON)


Sponsors

ATF25Egypt Fair Program

COMING SOON

Sharm El Sheikh International
Congress Center SHICC

May 2025

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