Africa Tourism Fair 2026 – The Sun of Tourism

Developed in line with GMT Fair’s strategic vision to strengthen the regional impact of theAfrica Tourism Fair brand, ATF Egypt 2026 is positioned as a strategic platform thatconnects Africa’s rapidly growing tourism potential with the global tourism network.

Located at the natural crossroads of Africa, the Middle East, and the Mediterranean, Egyptstands out with its strong connectivity, advanced tourism infrastructure, and long-establisheddestination expertise. This positioning transforms ATF Egypt into a strategic hub forcontinental tourism development and international cooperation.

As one of the core pillars of the Africa Tourism Fair ecosystem, ATF Egypt 2026 will bringtogether tourism professionals, investors, and decision-makers shaping the future of Africantourism in 2026. Egypt’s strategic location, historical heritage, and increasing investmentfocus position the country as a reference point in the new era of African tourism.

ATF Egypt is designed as a collaborative platform where regional tourism visions aretransformed into global partnerships.

Objectives

Tourism is one of the key drivers of economic development in emerging markets, as it generates income, creates employment, and increases foreign-exchange inflows. Within thisframework, ATF Egypt approaches tourism not merely as a travel industry, but as a multidimensional development engine.

The diversity of tourism consumption enables its economic impact to spread across a widerange of production areas, from infrastructure and technology to education and culture. ATF Egypt 2026 aims to accelerate this impact by bringing together public and private sectorstakeholders on a single strategic platform.

Organized as the launch initiative of the Africa Tourism Fair, the Africa Tourism Forumtook place in Sharm El-Sheikh across an area of 10,000 m². Within the scope of the forum, 2,000 invited international travel agencies from 67 countries were hosted, and a total of 3,077 professional visitors were recorded. Across eight sessions, 25 speakers shared theirperspectives on the future of African tourism.

In response to the strong interest and increasing demand, GMT Fair management decided totransform this structure into a full-scale Africa Tourism Fair format. Accordingly, AfricaTourism Fair Egypt 2026, with its strong exhibition experience and renewed vision, aims topromote Africa’s tourism potential on a global scale.

B2B Centre

Africa Tourism Fair Egypt brings together regional and international tourism professionals, investors, opinion leaders, tourism authorities, and key institutions under one roof tostrengthen Africa’s tourism ecosystem.

Designed with an on-site marketing approach, the fair hosts high-efficiency and intensiveB2B meetings between selected hosted travel agencies and leading tourism brands.

Professionals from Europe, the Middle East, Türkiye, the CIS, Africa, and Mediterraneanmarkets come together to develop new business models, strategic partnerships, and long-termmarket plans.

Who Will Attend

At Africa Tourism Fair Egypt, the following will come together:

This structure offers a comprehensive platform for sustainable growth and long-termpartnerships.

ATF Workshops

Africa Tourism Fair Egypt provides a high-level knowledge-sharing environment throughcontent sessions led by expert speakers. Industry leaders and global brands evaluate the past, present, and future of African tourism, contributing to the creation of a shared continentalvision.

Workshop topics include:

ATF Parties

Reflecting the dynamic spirit of the tourism sector, ATF Parties offer exclusive social spacesfocused on networking, renewal, and inspiration. Beyond business hours, participantsexperience high-energy evenings that strengthen professional relationships while bringingtogether hospitality, culture, and entertainment.

Date and Location

The dates of the highly anticipated ATF26 Egypt will be announced very soon.
Stay tuned for updates.